Ford Unveils S Max Vignale Concept In Milan

Ford Unveils S Max Vignale Concept In Milan

Ford Motor Company unveiled the new Ford S‑MAX Vignale Concept this week in Milan as it continues to expand its vision for a unique upmarket product and ownership experience for European customers. The new Ford S-MAX Vignale Concept follows the introduction last year of the Ford Mondeo Vignale Concept and expresses the premium design, craftsmanship, and exclusive specification customers can expect from Ford Vignale. A production version of the Mondeo Vignale will be available to customers next year followed by a production S-MAX Vignale.

OneShift Editorial Team
OneShift Editorial Team
10 Apr 2014

In addition to revealing the S-MAX Vignale in Milan, Ford is showcasing its vision for the Vignale consumer experience this week at the Salone del Mobile, the world’s leading furniture design expo. The design of the Ford stand at Salone del Mobile is a preview of the “Vignale Lounge” retail experience that will be rolled out in select Ford retailers throughout Europe. Ford also will display a Vignale lifestyle collection, including a bespoke travel bag that was awarded an iF Design award.

The new S-MAX Vignale Concept features dedicated 21-inch Vignale alloy wheels with fine detailing and high quality finish; jewellery-like appliques and chrome mirror caps; a distinctive hexagonal Vignale grille design; and unique “Milano Grigio” paint colour. The S-MAX concept also offers exclusive Vignale-embossed seating with hexagonal quilting and high-quality and soft-touch leather enhanced with woven texture-embossed aluminium detailing.

Technology highlights include advanced car-to-car communications, tablet device-docking stations for second row seats and an intelligent flexible seating concept with thin seat technology. The S-MAX Vignale Concept delivers a new take on S-MAX’s sharply styled, sleek exterior, characteristic profile and dynamic roof arc.

The light exterior is matched with a darker interior scheme taking inspiration in part from current menswear trends. Further colours and design have been inspired by eclectic takes on furniture – including high-end sofas – which offer sleek, contemporary lines and hand-stitched pearlescent leathers. Leather extends from the dashboard and instrument panel to sweep past the glass roof to the rear luggage compartment in a single colour that creates a lounge-like environment.

Metallic textures are applied in warm tones. Woven texture-embossed aluminium behind the steering wheel and across the passenger side dashboard is indicative of the craftsmanship applied throughout, further demonstrated by a directional, brush-painted panel above the central display that features aluminium Vignale lettering.

The seats feature a new variation on the quilting effect first demonstrated in the Mondeo Vignale Concept. Front seats and outer rear seats feature hexagonal quilting bordered with square quilting that stretches across the centre-rear seat and front armrest. “Tone-on-tone” stitching with thick dark red thread highlight the seat centres and is complemented by lighter exterior thread at the seats’ perimeters.

Credits: Oneshift News Team

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