Local News: Lotus Finds New Home

Starting this week, official Lotus importer and dealer in Singapore, EuroSports Lotus, will be moving out from 30 Teban Gardens Crescent to a more centralized location closer to the heart of the automobile showroom district.

The new EuroSports Lotus showroom will be relocated to 11 Leng Kee Road, right next to its affiliate company EuroAutomobile Pte Ltd – the authorized agent for Alfa Romeo in Singapore. In addition to the display of the entire Lotus model range, the new showroom will also allow the projection of the Lotus lifestyle.

“With the planned introduction of several new Lotus models, starting with the new Espirit in early 2012, to the Elite luxury cabriolet, Eterne sedan and eventually the new Elise in 2015; we plan to bolster the positioning of the Lotus brand in Singapore to reflect the new upmarket brand direction of future Lotus products. As such we feel relocating the EuroSports Lotus showroom to the heart of the automotive dealership belt in Leng Kee Road is the perfect first step in Lotus’s global re-branding exercise,” said Mr. KC Chong, Director – Brand and Operation of EuroSports Lotus.

Credits: wilswong