Mini Crossover set for production
Mini, riding a high currently as the fastest growing premium brand, especially in the USA, will put the Crossover concept unveiled at this month's Paris motor show into production "in the near future," says BMW sales and marketing boss Ian Robertson.
The company wants to take advantage of the current trend for downsizing.
The company will also launch trials in Europe next year of the all-electric Mini. The Mini E will be launched at next month's Los Angeles motor show and year-long trials will start in several U.S. cities including Los Angeles and New York in 2009.
Despite the global economic slowdown, BMW has been successful in recent months, largely due to the company's Efficient Dynamics mantra, it says. In total, 800,000 of the company's vehicles around the world feature the fuel-efficient technologies and they have helped ensure total sales are up 1.7 per cent on last year.
Models largely responsible for the increase are the 1-Series, which has seen coup and convertible variants launched, the 5-Series and 6-Series. The soon-to-be-replaced 7-Series has also maintained its sales in recent months.
BMW-owned Rolls-Royce has also enjoyed a 40 per cent increase in sales year-on-year, and the company was keen to quell rumours that the forthcoming RR4 baby Rolls Royce may not live up to its name by claiming that the car will be "A true Rolls-Royce right through its core".
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